Cultural Tourism Resource Perceptions: Analyses Based on Tourists’ Online Travel Notes

Tourism culture is the key resource by which tourism industry of a region survives. This study analyzed cultural perception image Wuxi among tourists using content analysis techniques, such as word frequency analysis, semantic network and sentiment based on tourist reviews major websites. The results showed that tourists’ perceptions local in are mainly focused religious culture, landscape garden historical culture. Further revealed an obvious structural mismatch between supply resources. findings suggest focus should be clustered development Wuxi, branding Wu Culture, strengthening association scenic spots future.